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India’s coaching industry feeds on dreams of making it to elite tech institutes

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Kota’s thriving business model is built upon elite ‘rankers’ who bring in the lure and the masses who bring in the money. Read more at straitstimes.com.

KOTA, India - In April, Abhishek Anand, a 17-year-old student, moved more than 1,200km away from his home in Jharkhand, a state in eastern India. The destination was Kota in Rajasthan, a city in India’s west known for its coaching industry that prepares children for college entrance exams.

It was the first step in a journey that Abhishek hopes will lead him to a spot at one of the country’s Indian Institutes of Technology , prestigious institutions that have produced leaders of top firms such as Google, Twitter, FedEx and IBM.Get exclusive reports and insights with more than 500 subscriber-only articles every month

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