‘hat we’re doing here in Canada is world leading’
“It’s a funny thing in our industry — what’s good for the environment is good for the producers as well,” said Craig Lehr, chair of the Beef Cattle Research Council and a beef producer based near Medicine Hat. “There’s harmonization there. It’s all gonna bring significant value to the beef industry, as well as giving us the tools to validate amongst the consumers on what we do and how good we are.
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