Using some of France’s biggest sportsmen like Kylian Mbappé and Antoine Griezmann, telecom company Orange shows viewers a sizzle reel of the athletes playing for the first half of the two-minute video before showing that the footage is entirely doctored. What first looks like Griezmann evading a defender dribbling down the field is actually a graphic overlay of Sakina Karchaoui, a professional player on the French women’s national team.
Women’s World Cup taking place across Australia and New Zealand. The ad was produced by advertising agency Marcel and garnered attention for its technical effects and larger message ahead of the tournament’s first game on Thursday. “For the majority of soccer fans , the general consensus is that ‘men’s soccer is better, faster, more interesting than women’s.’ We also know that soccer videos have a great success online,” an Orange spokesperson told CNN over email.
and global players’ union FIFPRO. announced in June that, for the first time, about $49 million of the record $110 million Women’s World Cup prize money would go directly to individual players — at least $30,000 each for participating and $270,000 to each player on the winning squad. President Gianni Infantino said in March that the association was embarking on a “historic journey for women’s football and for equality,” adding that the aim was equality in payments for the men’s and women’s World Cups in 2026 and 2027 respectively.
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