- Twitter owner Elon Musk has made good on his promise to rebrand the popular social media platform to “X” as part of his long-term goal of creating an “everything app.”
As part of the rebrand, the well-known Twitter blue bird logo has been replaced with an X, the color scheme of the platform has been changed from blue to black, and the Twitter URL has been changed to x.com, a domain linked to a financial services startup that Musk launched in 1999 that was ultimately sold to PayPal.
Social media applications in China allow users to pay bills, make dinner reservations, book rides, and conduct other financial transactions alongside their social media activities without having to leave the app. During a recent interview, Musk said that if done correctly, X could become a popular platform for finance, banking, payments and data, and over time it has the potential to become “half of the global financial system.”