This week, the fast food chain announced that one lucky customer who legally changes their first name to “Subway” will be rewarded with free “Deli Hero” subs for life. The contest will be open online from August 1 to August 4 at SubwayNameChange.com, and any adult in the US can enter. The winning contestant just needs to agree to the name change if randomly selected. The company said it will reimburse the winner for legal and processing costs connected with the name change.
Earlier this month, Subway debuted a new sandwich featuring cold cuts that are sliced on-site at restaurants rather than pre-portioned. To introduce its “Deli Hero” collection, the chain implemented an overhaul that took more than two years to complete, according to Subway, which called it “one of the most complex changes the brand has ever made.” It invested more than $80 million in deli meat slicers and installed them in over 20,000 restaurants.
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