Qualcomm focuses on AI and auto as Nvidia takes over as world's biggest fabless chip company

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Qualcomm pioneered cellular technology, with chips in nearly every smartphone today. Now it’s shifting focus to autos and AI as Apple works on its own modems.

Apple is one of Qualcomm's biggest customers, but uncertainty about the future of that relationship may be another reason driving Qualcomm's push to diversify. Qualcomm modems are inside all iPhone models currently being made, including the next model set to come out next week. But Amon has been"We don't have visibility whether we're going to be in the iPhone in '24 or not," he said.

"Apple is actually a smaller and smaller portion of our business," said Chris Patrick, who heads up Qualcomm's smartphone division.In 1985, seven colleagues from a tech startup called Linkabit met in the home of Irwin Jacobs in San Diego, where they thought up the idea for Qualcomm, short for Quality Communications. Jacobs would remain at the helm for 20 years.

In 1989, the company decided to move away from the accepted telecommunications standards at the time, placing the first phone call using Code Division Multiple Access. With CDMA, several transmitters send information simultaneously over a single communication channel,"trying to get enough capacity so everybody in the world could have a cellphone," Amon explained."Nobody believed them.

For a short time, Qualcomm made its own cellphones, releasing the first commercial CDMA smartphone in 1998. Its first Snapdragon chipset for mobile phones came out in

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