Breitling Watches, the nearly 140-year-old Swiss watch brand, is still ticking and looking for more growth. The company’s sales are up, and revenue is rising for its private equity owners, the Partners Group.
One of the big differentiators with Breitling and the luxury watch industry in general is the Swiss brand will have new watches available the day they are revealed, instead of months or even a year in most cases for other luxury competitors. The new Navitimer 36 and 32 are available online and in stores now.in the trendy meatpacking district of New York, replete with its own espresso bar, clubhouse area, and old school stand-up arcade consoles.
Q: You're wearing a special watch right now that sort speaks to the ethos of the brand. tTell us about it.So this is Top Time, which we do in collaboration with Deus Ex Machina, which is a motorbike and surfer brand from from Australia. It's very cool, and it reflects exactly our design philosophy, which is modern retro. So we don't want to be vintage, we are a modern brand. Our movements are top notch.
Q: Do you think that post-COVID bump has sort of changed watch consumption behavior? People want to buy more watches, they want to take pictures and put them on Instagram, etc. Have you seen that with your customers?I think we live also in an age of overkill of digitalization. And having an analog watch, a very traditional watch, handmade, which you actually, intellectually can understand because it's like a LEGO product. When you look at a movement, you can understand how it works.