Forget textbooks -- for this course you need one thing to succeed: TikTok.Robert Kozinets
But one class at the University of Southern California has something rather interesting on their back-to-school must-have list:Influencer Relations, a class taught at the USC Annenberg School for Communication and Journalism, dives into key components of the influencer world including business and strategic management.
This class does not teach you how to be an influencer, but rather how to understand the estimated $21.1 billion industry as a whole, according to the 2023 Influencer Marketing Benchmark Report."I don't think you can teach someone to have that 'je ne sais quoi' charisma, and that stage presence," Kozinets said, speaking with "Good Morning America.
One hundred and twenty-five students have enrolled in the class since its inception . This fall semester marks the fifth offering of the class.