) were not working together, so he asked his executives what success would like for their families, the brands or departments they oversaw, and the company as a whole in five years, then had them share the answers with each other. Increased collaboration among the company's brands has led to cost reductions for items like arugula and air travel, both of which were purchased by each brand without any coordination before Donald's tenure.
Donald also gained more insight into what Carnival's customers wanted, like different kinds of food and an easier process for boarding and leaving the company's ships. The latter led Carnival to develop Ocean Medallion, a small, circular device that passengers can wear that serves a variety of functions, like ordering food and drinks, opening cabin doors, and keeping track of family members.
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