As the top Philippine media conglomerate, GMA is also known for its strategic marketing and advocacy campaigns. From edutainment series to seamless integration of brands in programs, the Kapuso Network has been the advertisers’ preferred one-stop shop for customized multiplatform projects.
“We are humbled to receive the inaugural Media Network of the Year award from the Philippine Association of National Advertisers. Part of our vision is to be the advertisers’ preferred partner, so this recognition means so much to us. This is a testament to our innovative and collaborative programs, forged alongside incredible brands and industry partners. Thank you PANA for honoring GMA’s work with this prestigious award.
Organized by PANA—the longest-running association of local and multinational advertisers and brand builders in the Philippines—the PANAta Awards has recognized campaigns that demonstrate brand effectiveness, creativity, strategic thinking, and impact. The Media Network of the Year Award is given to the media organization which has showcased inspiring and innovative execution of media ideas that resulted in an enhanced and amplified relationship among the agency, the brand builder, and audiences.
A distinguished jury of brand luminaries, media experts, academe, and esteemed advertising agencies determined the winner based on a set of criteria. Among the campaigns GMA was cited for was the Kapuso at Kasambuhay ng Kalikasan advocacy campaign with Nestlé Philippines. “We share this recognition with the whole Kapuso Network and with Nestlé Philippines—our partner for Kapuso at Kasambuhay ng Kalikasan—an advocacy to protect our environment. Our advertisers and brand partners are very important to us, and we thank you for the trust.