Meta introduces ChatGPT competitor, AI tools amid industry arms race

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Meta AI, a new conversational chatbot, will populate WhatsApp, Messenger and Instagram — an attempt to compete with OpenAI’s popular ChatGPT.

Meta said the new conversational assistant, Meta AI — which will populate WhatsApp, Messenger and Instagram — relies on one of its large language models and a partnership with Microsoft’s search engine, Bing. The company is also launching AI-backed photo creation tools and 28 AI-powered chatbots, played by celebrities and cultural icons such as Snoop Dogg, Tom Brady, Kendall Jenner, and Naomi Osaka.

Now, Meta is seeking to change that perception, introducing a fleet of AI-tools throughout its products. New features on Instagram will let users create AI generated images. One of these tools, Restyle, enables people to transform their photos into new styles, including making them look like they were painted with watercolors. Another, Backdrop, can change the scene or background of an image based on a text prompt like “put me in front of a sublime aurora borealis” or “surrounded by puppies,” the company said.

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