A brief history of the tech industry’s obsession with celebrity hires

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It's a tale as old as time: tech brand struggles, tech brand hires a celebrity to help save itself, tech brand and celebrity eventually part ways. The newest version of this story was told this...

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read ourIt's a tale as old as time: tech brand struggles, tech brand hires a celebrity to help save itself, tech brand and celebrity eventually part ways.

The newest version of this story was told this week, when the bankrupt-yet-somehow-still-around RadioShackhost can actually resuscitate RadioShack's retail presence in his new role? Likely not. If recent history is any indication, he's already fighting a losing battle., Jay-Z with Tidal), and plenty others have spent time working solely as spokespersons .

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