A rare Apple downgrade — and the price move after — is why we don't market time

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Trying to sell a stock with the intention of buying it back at a lower price is a difficult game.

This week's rare Wall Street downgrade of Apple is the perfect example of why we don't try to time the stock market. In a note to clients late Tuesday, KeyBanc lowered its rating on shares of the tech giant to hold from buy. If sold some Apple at the open on Wednesday at $171 on fears of a sell-off, we would have been sorry. Not only did Apple close higher on Wednesday, it added to those gains on Thursday and Friday. We would have missed out on a 3.8% gain over three trading days.

A person poses holding the original iPhone and the new iPhone 15 otuside the Fifth Avenue Apple Store ahead of the launch of Apple’s new iPhone 15 on September 22, 2022 in New York City.

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