Ford Motor Co. Executive Chair Bill Ford implored UAW leaders Monday to end their monthlong strike before it further hurts the economy and cripples the automaker's ability to compete against the likes of Tesla and Toyota.
Ford said he purposely had not discussed the negotiations publicly until now but wanted to speak up because of his perspective. He has been part of every set of UAW contract talks since 1982, a few years after he joined the company, and says he's the most"pro-union leader in the industry." The union last week abruptly escalated the strike to Ford Motor's largest and most profitable plant, Kentucky Truck, and signaled a"new phase" of the talks with more unpredictability.
The UAW has now gone longer without a tentative agreement than it did when it went on strike against GM in 2019. That year, the two sides reached a tentative deal on the 31st day of the strike, and the union disbanded its picket lines nine days later after ratification.Ford said the Rouge"is the crown jewel of a company that still believes building in America matters."
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