While most auto brands flaunt their cutting-edge technology or performance, Chinese EV maker Aito is turning heads for a different reason—customer satisfaction. Backed by tech gianthas been such a hit that production is struggling to keep pace with demand. But what sets the brand apart is its innovative approach to customer relations: compensation for delivery delays.For each day an M7 buyer waits beyond the scheduled delivery, Aito promises a 200-yuan payback, capped at 10,000 yuan.
The short-term gain is obvious—keeping impatient customers loyal to the brand. But it’s the long-term implications that make the move truly intriguing. Aito is setting a precedent for consumer-focused practices in an industry where the spotlight is often on technology and performance metrics. Essentially, Aito seems to be saying that the customer experience is just as crucial as the vehicle itself.
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