The once-fringe act of doomsday prepping is evolving into a booming $2.46 billion industry, tapping into a societal pulse of self-reliance amidst a world of uncertainties.Whether driven by the aftershocks of a post-COVID-19 environment, supply-chain disruptions, natural calamities, or geopolitical tensions, the narrative of disaster preparedness is shifting from the outskirts of society to mainstream households.The Global Survival Tools Market is slated to soar to $2.
A Finder survey from April casts a spotlight on the emerging trend of prepping among Americans, with nearly a third of the adult population having invested in emergency preparedness. The staple purchases in the narrative are rudimentary yet crucial—food, water, and medical supplies.Demographically, the survey found a gendered and generational divide in prepping behaviors, with men and Gen Z individuals displaying a higher propensity towards disaster preparedness.