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For instance, say an executive wants to order office decorations and is choosing from a list of retailers. If that executive is aware one of the retailers on that list does not have sustainable practices, they might opt to go with one that does. Or, an executive might be considering taking a private jet for an upcoming business trip, but upon reading about the history and current state of climate change, decides to fly commercial.
The news we hear can impact us in different ways. An employee of, say, Iranian descent will likely be affected by news about protests in Iran. An employee of Ukrainian heritage will likely be affected when they hear updates about the war in Ukraine. An employee who lives in a state that suffered a mass shooting will likely be affected by that news. Employees will react differently to different events, and business leaders should never assume a particular employee will have a specific reaction.
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