Rio Ferdinand insists that Sir Jim Ratcliffe must communicate effectively with the Manchester United fanbase if he “wants to hit the ground running” at the club.It comes after Sheikh Jassim pulled out of talks to complete a full takeover after he failed to agree terms with the Man Utd owners, while Ratcliffe downgraded his bid to a minority stake.: “The Manchester United takeover is imminent.
Ex-Man Utd defender Ferdinand has been quiet on Ratcliffe since the potential investment from the INEOS owner was announced – but now he’s made his feelings clear. “They are so important with the tone around the ground and that influences players. If you can control the hype, you have a better chance of keeping the dressing room tightknit and emotions to a level to perform.There have been a number of off-field issues for players and staff to dea with over the summer and into the new season with the potential takeover just one of a number of distractions.
On how the drawn-out takeover could be impacting Man Utd on the pitch, Ferdinand added: “When stability isn’t there underneath, that’s when you need to come to the front as an owner and say how it is. It puts everyone at ease. Ferdinand continued: “In my time, David Gill left us in no uncertain terms about the direction of the club and a clear, ‘This is the project’.
“Technical staff could be telling players what the project is. But do the players really believe it when there is no voice or face at the top?”
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