During its “Scary Fast” announcement event on Monday night, Apple AAPL, +0.28% took to the internet to announce a string of new MacBook Pro laptops and a new family of chips to power them. The event itself happened at 8 p.m. Eastern Time, during both the World Series and Monday Night Football — odd timing for a company that is targeting mass consumer audiences for its messages.
There are other differences between the chips including maximum system memory capacity, how many external displays are supported . All of them share the same 16-core NPU for AI computing. The opening to the event did showcase a lot of Mac users “doing work” but there was no discussion about anything new or drastically improved. And throughout the announcement we saw a number of quick jump cuts between applications, but no focus or emphasis.
It’s for these reasons that I believe the door is still wide open for competition from the PC space to gain back some of the Apple Mac market share and mindshare. New chips from Qualcomm QCOM, +1.08%, AMD AMD, +2.41%, and Intel INTC, +2.27% are coming. Qualcomm’s recent Snapdragon X Elite announcement, for example, was all about AI, huge CPU performance claims, and bringing Apple-like battery life to Windows in 2024.
Ireland Ireland Latest News, Ireland Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Stocks mixed into Fed meeting, new Apple MacBooks, Caterpillar and Pfizer earnings, AMD on DeckStocks mixed, Apple, Caterpillar, AMD, Pfizer
Source: startelegram - 🏆 248. / 63 Read more »