At a time when the 24-hour media cycle, supplemented by constant scrutiny on social media, has put organizations under a microscope, a single misstep is all it takes to tarnish reputation. Take Nike, for example: After college basketball star Zion Williamson’sduring a nationally televised game, leaving the Duke Blue Devil with a knee injury, a Twitter storm broke out.
The world certainly is watching, but there is a silver lining: A whopping 52% of people are keeping an open mind. “This is the first time we’ve seen this significant a group of people being so undecided about any given company,” says Hahn-Griffiths. “They’re saying, ‘Give me a good reason to believe you’re trying to do the right thing.
With that in mind, it’s no wonder that Rolex has maintained its hold on the RT100’s No. 1 spot for the fourth year running. A brand as timeless as Rolex could seemingly just exist, as it always has, but through its “” campaign, the Swiss watchmaker has made a concerted effort to stay true to its roots in the luxury lifestyle it represents while at the same time appealing to the aspirational masses.
While the ranking’s upper echelon tends to be dominated by many of the usual suspects, among them Lego , the Walt Disney Co. and Adidas , that didn’t stop Netflix from breaking in for the first time, climbing 15 spots to No. 9. The streaming service has come a long way since its mail-order DVD days, and as more consumers drop cable television in favor of its less expensive, more flexible counterparts, Netflix has emerged a favorite.
But for now, Netflix remains ahead of many of its Silicon Valley neighbors, including Google, once a mainstay of the top 10. From the
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