Former President Trump on Tuesday said Bud Light has paid the price for its controversial partnership with a transgender influencer that sent sales for the beer brand tumbling last year, and he also threatened to release a list of "woke" companies. In a post on Truth Social, Trump called the Bud Light ad featuring TikTok star Dylan Mulvaney a "mistake of epic proportions.
Bud Light is still having trouble luring back customers. Sales of the beer were down 29.9% year over year for the week ending Jan. 20, compared with the same period last year, according to the latest numbers provided to FOX Business by Bump Williams Consulting, which analyzed NielsenIQ data. In an effort to win back customers, the brand created a 60-second advertisement that will air during the Super Bowl this Sunday.
Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance?" he wrote. "What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!" The campaign for Nikki Haley, who is battling Trump for the Republican presidential nomination, criticized the former president for focusing on the beer maker rather than the problems facing Americans.