April Showers is a magical force of unique kindness and mythical passion. So much so that years ago, a friend would continuously compare her likeness to that of a unicorn. “I thought what I was doing was normal, but my friend kept reminding me that what I was doing was extraordinary,” she said, speaking of the challenging time in her life that sparked a movement now reaching women and children everywhere.
“We’ve only seen one certain type of color for so long that's been deemed to be the standard . So when you approach someone like George Floyd for a counterfeit bill or Tamir Rice in a park, it’s an issue because we’re not seen as being anything of delicacy.”, Showers’ plan is to create social impact through the products we consume, starting with those garnering the most engagement from children.
Showers also emphasized the importance of product testing to ensure the market wants what the brand is selling. In addition to a consistency in hard work and knowing their why, she urges brand leaders to intentionally build their communities if they’re looking to achieve similar milestones. “A brand is a movement,” she declared, giving a top example of one of the world’s largest to date. “Nike doesn't promote products. They're promoting somebody's story.