Company ordered to stop making misleading claims on health benefits of filtered or alkaline water

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Water dispenser supplier Purexygen claimed that alkaline or filtered water could help prevent health conditions such as osteoporosis, acid reflux, blood pressure conditions and diabetes.

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Purexygen supplies water dispensers, alkaline water filtration systems and maintenance service packages to consumers. Customers were also not informed of their right to cancel these contracts and that any money paid under the cancelled contracts would have to be repaid.CCCS said that following its investigation, Purexygen has taken steps to make changes to its business practices to ensure compliance with the Consumer Protection Act.

It will also put in place an"internal compliance policy" to make sure its marketing materials and practices comply with the Act, and will ensure staff undergo training to familiarise themselves with what amounts to unfair practice.

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