The store's designers introduced a West Coast-inspired aesthetic throughout in features such as an oversized sink, makeup stations and a sculpted stone and steel table.What started out as the location of temporary pop-up of a Los Angeles-based green beauty boutique has become a permanent home in Hollywood North.
Located on a bustling strip of Spadina Avenue near Richmond Street, the new store is housed in the lower level of the Reading Building. The space’s previous long-term tenant, a furrier, was at major odds with the Detox Market’s cruelty-free policy, but chief executive Romain Gaillard and marketing director Laura Townsend were able to look past thestacks of fur and leather to appreciate the unique features of the 94-year-old building. “We just kind of fell in love with it,” Townsend says.
The flagship offers more opportunities for customers to engage with the Detox Market’s staff about the store’s products and their ingredients, whether a shopper is looking for a new lip balm or a complete cabinet overhaul. “We don’t want people to feel pressured into buying something, we don’t want people to be unsure when they take something home,” Townsend says. “We want people to come in, learn and experience.
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