When did you start to care about your eyebrows? By “care,' I don't mean plucking them to oblivion when you were in high school. I mean really care about your eyebrows. Shaping them just right to frame your face, searching high and low for the best products, painstakingly drawing on hairs for thickness. Most people can trace their obsession to the past decade. But for Sania Vucetaj, founder of Sania's Brow Bar, eyebrows have been at the center of her 25-year career.
Despite her success, she constantly found herself in a Goldilocks situation when it came to products. “I would try everything they had, and I didn't like anything,” she says. “Pencils would outline the brows, but you couldn't fill the inside. I would have to use a powder, but it wouldn't outline. Then the pencil color was another issue, because shades would be too red, too brown, too black.” Most people at the peak of success would prefer to sit tight and reap the benefits.