Exclusive-EU's new tech laws are working - small browsers gain market share

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Highland Gold Maple making syrup from Cape Breton woods for 25 years | SaltWire #capebreton #mapleSTOCKHOLM/BRUSSELS - Independent browser companies in the European Union are seeing a spike in users in the first month after EU legislation forced Alphabet's Google, Microsoft and Apple to make it easier for users to switch to rivals, according to data provided to Reuters by six companies.

Cyprus-based Aloha Browser said users in the EU jumped 250% in March - one of the first companies to give monthly growth numbers since the new regulations came in. Norway's Vivaldi, Germany's Ecosia and U.S.-based Brave have also seen user numbers rise following the new regulation. Previously, tech companies such as Apple and Google loaded phones with default settings that included their preferred services, such as the voice assistant Siri for iPhones. Changing these settings required a more complicated process.

Google is currently showing browser choices on devices made by the company and said new devices made by other companies running Android operating system will also display choice screen in the coming months.As iPhones have a bigger market share than Google-branded phones, the growth for smaller browsers is currently coming at the cost of Safari.

Mozilla, which owns Firefox browser, estimates that only 19% of iPhone users in the region received an update in a roll-out that appeared much slower than previous software updates, the company said.

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