An Okanagan-based company is thrilled that their latest trademarked non-browning apple has been green-lit for sale on Canadian shelves, after a history of public nerves surrounding genetically modified crops.
The company, while based in Summerland, has its orchards in Washington State, growing apples on more than 12,000 acres. "It's well recognized that if you put a bowl of whole apples out, not that many people take one because it's a big commitment. You put sliced apples out and everybody's all over them, you know, they just get consumed," Carter said.
When the Arctic brand first emerged, Southern B.C. fruit growers had concerns about the impacton their slice of the market, given nerves about genetically modified products.
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