An advertorial from a British vape industry body has been banned for promoting unlicensed e-cigarettes in a newspaper.
It claimed that single-use vapes, due to their “user-friendly nature”, played a crucial role in the initial transition away from tobacco, with 53% of regular smokers and 61% of recent ex-smokers using single-use devices. The IBVTA said the ad presented factual information about vaping and presented findings from a piece of research about consumers’ views on vaping.
The regulator noted the ad did not refer to a specific brand of vape or vaping product, and therefore did not directly promote nicotine-containing e-cigarettes.