John Taggart / The Washington Post via Getty Images fileGet breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.Univision Communications has agreed to sell Gizmodo Media Group, owner of satire website The Onion, to a private equity company after— the latest deal involving digital publishers in the past year as conditions worsen for niche media companies.
Private equity firm Great Hill Partners said Monday it would acquire Gizmodo's properties, which are said to reach an audience of around 100 million people, for an undisclosed amount. Gizmodo’s digital destinations include the women-focused website Jezebel, the sports-focused website Deadspin, the African-American issues website The Root, and personal improvement website Lifehacker, among others, while The Onion also houses culture website The A.V. Club and ClickHole, a conservative satire site.
Gizmodo will be renamed G/O Media and will be run by Jim Spanfeller, a former Forbes.com chief executive, according to Great Hill Partners, which has investments in consignment clothing destination The RealReal and candy company Sugarfina.
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