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Cineplex is betting on arcades as industry box office sales sag

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The head of Cineplex Inc. is doubling down on video arcades as he looks to top up revenues amid the unsteady return of audiences to theatres. Box office revenue at the country's largest cinema owner rose one per cent year-over-year to $125.

The head of Cineplex Inc. is doubling down on video arcades as he looks to top up revenues amid the unsteady return of audiences to theatres.

"Given the success of our LBE business, we believe there is an opportunity to grow to 30 locations across Canada," he told analysts on a conference call Thursday. The company's bet on movie-adjacent entertainment venues comes despite its recent sale of arcade game distributor Player One Amusement Group.

"When the content is there, guests want to come back and they want to have that experience. We saw that with Barbenheimer in the summer of last year," he said. Dune director Denis Villeneuve held a press tour event in his home province of Quebec in February for the sequel film's Canadian premiere.

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