Verizon is hoping to build a big DTC subscriber business by taking a page from Warby Parker

Visible sees an opportunity in the 50 million people who change carriers per year with its simple, $40-per-month plan.

"We absolutely want to be one of the top choices and consideration in the wireless category," Visible CMO Minjae Ormes told Business Insider."I know that is an ambitious goal and it's a crowded market, but we believe what we're offering is differentiated enough in both the experience as well as the price and the offering that we have a good shot at it."Wireless giant Verizon launched Visible in May 2018 and claims to be the first digital-only carrier in the US.

There are other DTC wireless services like Mint Mobile, but as mobile virtual network operators, or MVNOs, they lease space on carrier networks, which limits their control over business decisions like pricing changes. Visible grew out of a small group of Verizon executives who noticed the consumer shift to digital DTC, and pitched the idea in 2017 while Lowell McAdam was still CEO, Visible CEO Miguel Quiroga told Business Insider.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Walmart upgrades its baby registry, hoping to woo new parents, and keep their businessWalmart announced its new online baby registry Thursday, as the world's largest retailer attempts to grab the market share left by the Babies R Us liquidation. More extra wide electric karts too I hear.
Source: CNBC - 🏆 12. / 72 Read more »

Snap is taking on Apple in the multi-billion dollar mobile gaming businessSnap announced a new ad-supported gaming platform at an event Thursday, following Apple and Google into the gaming space. mr_jettlife
Source: CNBC - 🏆 12. / 72 Read more »