Marnie Shure is a writer and editor with over a decade of experience. For the past six years, she has been primarily focused on food publications, covering restaurant reviews, recipes, breaking news, fast food and grocery taste tests, industry trends, and more. She previously helmed The Takeout, a Midwest-based food website.Members of Gen Z now range in age from 12 to 27, and the snack industry is keeping a close eye on how they spend their money.
Meeting Gen Z consumers where they are is proving to be big business, and no snack company wants to be left in the dust, peddling only family-size packages while everyone else’s products can be tossed in a purse or backpack. As retail insights agencypointed out, one of the biggest areas for opportunity in the snack and confectionery categories right now is to “create promotional pricing strategies that encourage impulse buys, reassuring shoppers that it’s okay to treat themselves.