“The people [who] buy bunkers don’t like the government or their neighbor knowing they’ve bought a bunker. Ron Hubbard, President of Atlas Survival Shelters, told Yahoo Finance about his customers . “So when we sell somebody a shelter, most of the time, almost every time, we don’t ask their name.”“I would say 90% of clients are just paying cash for the shelter,” Hubbard said at in an interview in northern Dallas, Texas. When pressed later, he said it’s actually “more like 100%.
Hubbard is a sort of hustler. He started Atlas Survival Shelters five years ago ago after cheap, imported doors from China began to put his custom door shop out of business. “A lot of other companies don’t know what they’re doing when it comes to air and water sealants for their structures,” Hubbard said. It’s a major flaw. I thought I could do them better. Then I just thought I could make the entire survival kit and sell that.”
“You gotta keep in mind the average age of somebody buying a shelter is over 40,” Hubbard noted. “And people over 40 have savings.” “If your name is Bob and you’re from Ohio we’ll actually invoice you as ‘Bob in Ohio,’” Hubbard explained, “and we’ll ship it to the Walmart in your town because we don’t actually want your address where the shelter’s going.”
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