In a Wednesday interview with CNBC's Jim Cramer, Chipotle CEO Brian Niccol addressed a recent TikTok trend that claims the fast food chain is skimping on portion sizes.
To Niccol, the trend — which involves some users on Tiktok filming Chipotle workers as they get orders ready in order to receive more toppings — is"a little rude to our team members." Niccol also said employees are excited about thee 50-for-1 stock split, adding that longtime workers have been able to purchase homes with their investments.Dubbed the"Chipotle phone method," the trend involves some users on Tiktok filming Chipotle workers as they get orders ready in order to receive more toppings.
"The whole thing is kind of crazy to me," Niccol said."It actually, kind of, really bums me out when people, frankly, do this videoing thing...It's a little rude to our team members, and, you know, our team members, their desire is to give our customer a great experience." Chipotle wants to give customers what they want, Niccol said, be it extra-large meals, or ones that adhere to diets like vegetarian or keto. But he put to bed the idea that Chipotle would ever implement an all-you-can-eat option like other food chains, saying,"We're not going all you can eat, we are going great ingredients, great culinary, great bowls."management wanted to make shares more accessible to employees and increase liquidity for investors.
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