, where women who have built six-figure careers without a bachelor's degree reveal the secrets of their success. Got a story to tell? Let us know! Email us at AskMakeIt@cnbc.com.
Roblox launched in 2006. At its core, Roblox is an app where you can play games designed by other users or create your own games, virtual experiences, avatar clothing and more through Roblox Studio. Each player is given one avatar per account, which can be changed and customized at any time. But Watson's boutique wasn't an overnight success. It took the Connecticut native 10 years to grow her side hustle into a six-figure business.
"I wasn't excited about what I was learning," she recalls. "But once I finished school and logged onto Roblox, it was like a switch flipped, I felt much more passionate and engaged with what I was doing." Apparel and footwear companies such as Gap, American Eagle and Nike started following their consumers to the platform,She started pitching herself to brands on the Roblox platform, sharing links to her digital portfolio and offering to help them build their catalog of avatar items.