Malaysia Airlines partners with Huawei to boost outbound travel market in China

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Malaysia Airlines Berhad News

Huawei,Outbound Travel,China

KUALA LUMPUR, June 23 — Malaysia Airlines has forged a strategic partnership with Chinese tech giant Huawei to gain deeper insights into traveller preferences and effectively...

In a statement today, the national carrier said Huawei Consumer Cloud Services, through the Petal Ads marketing platform, would provide advertising, marketing and traffic monetisation services for Malaysia Airlines, facilitating its expansion into the Chinese market.

In addition, the Malaysia Aviation Group subsidiary will leverage the Huawei Consumer Cloud Services Advertising Platform to enhance its brand and services in the Chinese market, optimise customer experience, and further draw Chinese travellers to choose Malaysia Airlines for their travel needs.

 

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