on Thursday. How scared are Nike investors of a spending slowdown by consumers? The activewear stock is down nearly 12% year-to-date in 2024.breaks down Wall Street's sales numbers estimates Nike will try to live up to, labeling Nike as another brand that is"protecting , but not being able to really reignite sales."It's expected to report fiscal fourth quarter results after the bell on Thursday.
And so they've done a good job from Wall Street's perspective of sort of protecting their margins in this perspective.That's gonna be reported after Bell today, eps expected to come in at 85 cents.So from a profitability standpoint Wall Street isn't too disappointed. Uh It definitely is, but certain collaborations I would say so they did a collaboration with like East Side Golf for instance, and that was one that I I bought into because yeah, it's a great story behind some of the collaborations and, and I kind of wrote down four points on this not to cut off your hit here because it's been going amazing.
Number two, the Olympics here, this is gonna be a massive period where Nike is gonna go full speed ahead.But for Nike it's gonna be coming down to the performance and, and demand generation, you can only have the Jordan application of everything for so long before that strategy starts to get old.And then it's the innovation here, the collaborations, they got the Nike and Hyper Ice collaboration that was just announced too.
I think also the question though for Nike is just the brand strength right now in terms of winning back some of the customers that they have lost to some of their competitors out there.There's reason though to be optimistic maybe about the products that are going to come online here as you look ahead to 2025.
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