The England football team “inadvertently saved our sector”, a night-time industry leader has said after the squad’s Euro 2024 final defeat.
Michael Kill, chief executive of the Night Time Industries Association , said the extra support to the sector during the tournament had generated nearly £1 billion in additional revenue for local pubs and venues. “In doing so, they have inadvertently saved our sector, selling millions of pints throughout the tournament and generating nearly a billion in additional revenue for our local pubs and venues, which have faced immense challenges over the past four years.
“We hope this will be a pivotal moment that changes the nation’s mood and rekindles our spirit and desire to engage, socialise, and celebrate culture.”