, Tokura called Sony its biggest competitor, noting that Canon’s first 1-series flagship mirrorless camera, the R1, is designed in part to help Canon maintain its purported lead over Sony.The two companies have been battling to be number one in camera market share for years, with each company recently making competing claims. Last September,based on the same data Canon used.
The places where Canon’s professional 1-series cameras once dominated now feature many more Sony cameras than before. Canon’s Tokura believes — or at least hopes — that the R1 may help reverse that trend. Will customers react well to Canon’s newest cameras? The company may still be battling for first place in market share, but sentiment among photographers, especially pros, has been increasingly dour.“Can the flagship model carrying the brand capture a moment that will be passed down through the ages at the Paris Olympics?”asks. It stands to reason that Canon is asking itself this question, too, and it may not like the answer it finds when 2024 market analysis is ready to digest.