, is testing a new recipe for revenue after its parent company Buzzfeed reported a consistent revenue drop the past three years. In partnership with chef-cooked meal and delivery service CookUnity, the Buzzfeed brand will offer eight original dishes for delivery to your home.Each dish is prepared by a professional chef in a handful of commercial kitchens across the United States. For its first eight meals, the Tasty team turned to fan favorites from its extensive library resume..
“These are proven fan favorites that are a little more complicated than your everyday dinner,” said Hannah Bricker, Buzzfeed’s General Manager of Tasty & Lifestyle. For its part, CookUnity plans to adjust the recipes and offering based on real-time feedback from its community. The company’s founder and CEO Matteo Marietti believes CookUnity’s real competitors are fast casual dining like Chipotle and Cava or delivery services like DoorDash and UberEats.
“With both of our brands combined, we have the muscle to offer a revolutionary at-home eating experience” says Marietti. Each meal costs between $13 to $18 USD and is made with all-natural ingredients.Licensing deals for editorial brands are nothing new. Legacy publisher DotDash Meredith reported $31.5B in retail sales in 2022.