'A higher and higher priority': Alberta-based weed company buys four Sask. shops for $13M

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An Alberta-based cannabis company is making an aggressive play in the Saskatchewan market.

An Alberta-based cannabis company is making an aggressive play in the Saskatchewan market that will bring their number of stores in the province to six.

Completion of the transaction, expected to occur around May 13, will bring Fire and Flower’s store count to 17 across Alberta, Saskatchewan and Ontario. Fire and Flower already operates a shop in each Yorkton and North Battleford. The four Saskatchewan shops will be re-branded as Fire and Flower.The sale price includes Prairie Sky’s interest in the leases, equipment, furnishings, inventory and provincial and municipal licences and permits.

With more market power, this move puts Fire and Flower on the trajectory to become a major player nationally, said University of Regina economics professor Jason Childs. “It’s still gold-rush mentality,” Childs said. “Somebody is going to end up making a lot of money, I have no idea who it’s going to end up being.”

Saskatoon, which has the most permits available at seven, received 177 submissions. Regina received 169 submissions competing for six available permits.

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