Shark Beauty, the viral hair tool line launched in 2021 by cleaning appliance manufacturer Shark Ninja, is launching a new duo of scalp health-minded hair dryers.
, whose $599 Airwrap Multi-Styler is credited by many as having spawned TikTok’s obsession with beauty dupes, following its 2021 holiday-season viral stint . Both tools come with an assortment of Shark Beauty’s signature attachments, including the Turbo Concentrator, which boosts sleekness; the QuickSmooth Brush for creating volume, and the Frizz Fighter Finishing Tool.
Cleaning appliances are the company’s biggest category, logging $414.9 million in net sales in the first quarter of 2024. Coming in second and third are the company’s cooking and beverage appliances, and its food preparation appliances., air purifiers and and fans, comprises the smallest portion of Shark Ninja’s business, having logged $109.6 million in net sales during the first quarter. At 66.