Box Office Summer Hits Suggest Film Business Has Renewed Strength

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Hollywood's film business is countering its gloomy future prospects with confidence-building ticket sales

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There wasn’t any noticeable adjustment in the first weekend of the month, as the afterglow from last week’sof “Deadpool & Wolverine” barely dimmed, obscuring relatively muted debuts from M. Night Shyamalan’s “Trap” and animated kids title “Harold and the Purple Crayon.” But what’s worse is the cold snap fueled a pessimistic narrative that had already gathered plenty of steam long before the pandemic andcame along: The theatrical movie experience is in a state of irreversible decline and the pace of that decline is quickening. The number of people going to theaters, and the number of movies seen by those who are still going, is dwindling.

As Comscore data indicates, 2024’s volume of wide releases playing in at least 2,000 theaters took seven months to match half of 2023’s total volume. And with summer almost over, the fall months are unlikely to make up for the summer months failing to match last year, despite recent successes like “Deadpool” et al.

 

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