Undoubtedly you have heard Warren Buffet's famous proverb:"It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you will do things differently."
These days, consumers have access to plenty of information and resources, so their expectations are also increasing. According to Gartner,It can establish a positive work culture, engage stakeholders and help maintain a good brand reputation. Remember: How consumers feel about your brand hasHarris Vaults Past Trump As The Bookies’ Favorite To Win Presidential ElectionPeople get bombarded with messages they don't want or need in their emails, texts and social media feeds.
But how can effective and ethical communication be balanced? How can businesses successfully implement it? The answer lies with five ethical communication pillars.Respect is earned, not demanded," says author Stacey Halls. Businesses should adopt a consumer-first approach to win their trust. Respect customers' time, preferences and privacy; in turn, they will be loyal customers.Be honest, kind, empathetic and direct.