Lego outperforms toy market with robust sales in Europe and North America

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Global Toy Market News

Lego Company,Niels Christiansen,Europe And North America

Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North...

COPENHAGEN - Lego's sales of its colorful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark-based toymaker said on Wednesday.

"We have performed significantly better than the overall toy market and have grabbed market share at a fairly high pace," CEO Niels Christiansen told Reuters.Lego's operating profit rose 26% to 8.1 billion crowns. "We are opening slightly fewer stores in China right now because we see that consumers there are holding back a bit," Christiansen said.

BRUSSELS — The European Union traditionally ends its summer slumber in the dying days of August with an informal meeting of its foreign affairs ministers in a political equivalent of a fireside chat. But with Prime Minister Viktor Orbán's Hungary holding the presidency of the 27-nation bloc, vacation has already been turned into one long firebrand's shout.

 

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