Unpredictability is good for business, says UEFA marketing boss

NYON, Switzerland: UEFA competitions do not depend on big clubs reaching the finals to make them commercially successful as the unpredictable nature of the tournaments is great for business, the European soccer body's marketing boss told Reuters.

Yet access to the Champions League for clubs such as Ajax could effectively be closed off from 2024 under a proposal by UEFA and the European Club Association, according to league officials who have seen it. Epstein, without commenting on the proposal, said that this year's drama had made the competition better than ever for sponsors and broadcasters.

"Tottenham against Ajax is a good example of clubs considered smaller compared to the big brands," he added.

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