Did Google monopolize the ad market?

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Google is back in antitrust court, this defending web advertising business.

Today on Decoder, we’re talking about the big Google antitrust trial that’s currently taking place in a federal courthouse. No, not the one you’re thinking of — it’s the second Google antitrust case in just as many months. The company lost a landmark case in August in which a court ruled that it had an illegal monopoly in search. This time around, the Department of Justice is claiming Google has another illegal monopoly in the online advertising market.

To hear the rest of the industry tell it, Google maintained the dominance of that network pretty ruthlessly — most people don’t see the side of Google that makes the money, and that side is just as cutthroat and competitive as any big business.

 

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