At the forefront of this movement is Choi Hui-ji, a 26-year-old business consultant with a bold ambition — to save 70% of her monthly earnings. Her strategy? Investing half of her savings in overseas exchange-traded funds , with her sights set on owning a home, income-generating real estate, and securing a comfortable retirement., Choi’s approach is rooted in a simple yet powerful insight — the earlier you start saving, the more your money can grow.
Lee Woo-jae, a 29-year-old IT professional, echoes this sentiment. “I realized that simply relying on regular income wouldn’t be enough to afford a home in Seoul. I needed to invest to accumulate wealth,” he says. “I’m less focused on becoming rich and more on preparing for retirement,” says Ji Hyeon-seong, a 29-year-old office worker. “With concerns about pensions running out, and knowing that I can’t rely on earned income forever, I feel it’s important to start investing while I’m still young and capable.”