Australian fans of a popular American cookie brand were outraged when a Sydney pop-up event selling the cookies was revealed to not be run by the company, but instead run by “fans”. Despite being founded in 2017, Crumbl Cookies has only recently taken the internet by storm, with its loaded cookies flooding the feeds of dessert lovers all over the world.
The account had posted about the fact that they were flying to the states to pick up the cookies however among the 41 videos on their page, had only made the fact clear in four TikToks. Due to the nature of TikTok, many were unaware about these videos, having only seen the well edited, professional looking TikToks pop up on their feed. In a statement to 7NEWS.com.au one of the organisers of the pop-up said he did not obtain permission from Crumbl to host the event.