How Companies Can Use LLM-Powered Search to Create Value

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Soon, searching through links may be replaced by conversational interfaces that will allow users to refine queries and deepen their understanding through follow-up questions — and audio, video, and images are all part of this new search and retrieval paradigm.

Consider how those powerful capabilities might translate across your business: chat-based tools that allow employees to easily query policy documents, conduct quick Q&As with the organization’s latest sales data, or have meaningful conversations with all manner of institutional knowledge.

Ege Gürdeniz is a Partner in PwC’s Cyber, Risk and Regulatory practice, where he advises companies on Responsible AI through risk management, governance, and the safe adoption of AI technology.is a Director in PwC’s Digital Assurance and Technology practice where she supports clients in building AI systems and establishing the capabilities to oversee and manage them, responsibly.

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